Branding

From a Name to an Identity: Be known, be recognized

Private practice lawyers achieve greater exposure via the law firm's brand. How the firm's name will be used needs special care in order to drive maximum benefit: which name, colours, core messages should be associated with the brand? Each detail has its importance within the overall values it seeks to support.

Lexwiser Consulting works with you through each step to help you in building a strong brand, incorporating graphic design and the wording, in order to deliver a strategic asset from which the law firm can expand.

• Brand and name search
• Creation of a logo
• Corporate Identity integration on all your paper documents and digital tools
• Brand analysis and measure (Client Audit, market survey, prospect audit, internal survey...)
• Arguments lay out, supporting your values and strength points
• Content Writing (biographies, brochures, Web pages, commercial documents,...)
• Directories follow up (coverage audit, cost analysis, entries analysis, entries drafting and optimisation, update follow up)